As a specialist, general merchandise online and catalogue company, Innovations offers a wide range of products for home, garden, fitness, beauty, office, recreation, and leisure for over 2 million Australian and New Zealand customers through catalogue, showroom, and Internet sales. They started in 1984 with a mission to provide customers with a relaxed, flexible, enjoyable, and rewarding shopping experience.
Innovations is owned and controlled by Direct Group, a direct marketer specialist. They have developed into a comprehensive multi-channel retailer offering a wide variety of products to millions of loyal customers. The group operates in Australia and New Zealand and communicates directly with its customers through its 42 websites as well as emails, catalogues, television, and digital publishing.
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