First of all, it's funny. Lots of room for toilet jokes, which they love. But really, they love toilet paper because, for them, it's their way of making a difference. They started Who Gives A Crap when they learnt that 2.4 billion people don't have access to a toilet (now 2 billion – yay for progress!). That's roughly 40% of the global population which means that around 289,000 children under five die every year from diarrhoeal diseases caused by poor water and sanitation. That's almost 800 children per day, or one child every two minutes.
They thought that was pretty crap. So in July 2012, Simon, Jehan and Danny launched Who Gives A Crap with a crowdfunding campaign on IndieGoGo. Simon sat on a toilet in their draughty warehouse and refused to move until they had raised enough pre-orders to start production.
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